One of the challenges that small businesses often face is a limited marketing budget. Unlike large companies, they must carefully plan their marketing strategy and stretch their dollars as far as they can. Unfortunately, this may leave some businesses feeling that they are always a day late and a dollar short-especially with the advent of mobile marketing and the new realm of possibilities it opens up.
Yet, you can successfully design a mobile marketing strategy. It really isn't that hard, as we will explain. Here are seven ideas you may want to try:
Mobile Websites. A mobile website is the slimmed-down, or light, version of your website that can be easily read or skimmed on a mobile device. There is no heavy content weighing it down so your customers can get in and get what they need quickly.
Mobile Apps. Design a beautiful, functional and useful app that will make your customers want to use it over and over. Imagine what features would be the most beneficial to your customers and put those in your app. Your app should help you build your brand.
Social Media. Here is where you can really engage your customers. Get them to ask questions, post interesting content, it's really limitless and it's free. That always helps the bottom line.
Geo Social Networking. Social media sites like Foursquare or Gowalla let users geotag where they are at any given time. They can also rate and send shout outs about a location. This is a great mobile avenue to advertise promotions and sales.
QR Codes. QR, or Quick Response, codes are simple bar codes that users can scan with their smart phones. The codes usually link to websites, sales, coupons, or mobile app. It's a fun and interactive way to attract your customers.
Text Message Marketing. Text messages are quick and concise, making the message very easy to memorize on the go. They have an over 90% open rate and offer an astounding ROI.
Push Notifications.Push notifications are messages that are "pushed" from your mobile app to the customer's mobile device. The frequency and type of these messages is easy to personalize. They also boast a tremendous open and read rate.
Of course, you don't have to select all of these mobile marketing tools (but you can if you want). The idea is to choose what will work for your business and your customers. Let SmartestPhoneApps help you design a mobile marketing plan that will get you results.
Easy Mobile Solutions for your needs, http://www.smartestphoneapps.com brings you cutting edge, easy-to-use, cost-effective mobile websites, mobile apps, and mobile marketing solutions to your businesses fingertips. Over 75% of the world's population are mobile subscribers - connect with your consumers the way they want to connect. The fastest and easiest way for businesses to create mobile apps, websites and solutions. Our easy mobile solutions keep you in front of your competition and will increase the traffic to your business right before your eyes.
