One of the very first things you need to determine for your online business is what your ideal target market will be. In other words you need to decide what topic or niche your business will be based on.
In this article I am going to help you determine what your ideal target market might be and of course it will be different for everyone. Just because someone suggests to you that a particular market would be highly profitable doesn't necessarily mean that it's the right market for you to go into.
You see, when you go into Internet marketing you will need to dedicate a lot of time and effort into building up your business and if you have chosen a niche that really doesn't interest you very much it will be very difficult to keep on track and stay motivated to take the action that you need to in order to see success.
You need a real desire to succeed and drive to keep pushing you forward on a day-to-day basis and therefore I believe that you need to be interested in your chosen niche.
So ask yourself, what kind of things interest me? What are my hobbies? What are the kinds of things that I spend a lot of time on and really enjoy doing?
You should be able to come up with a list of topics that really interest you. It is likely that you will also find that these particular topics you already have some skills in.
This is the second most important thing to help you determine in your ideal target market. You really need to have some skill in that area yourself or at least have some knowledge so that you already know a fair amount of information about it.
So once you have your list of topics that interest you, go through each one and determine which topics you have skills in. Out of those topics what are the ones that your friends and family ask you for help on? If someone asked you how to do something in one of those topics which one would you feel the most confident about going into details?
If you do the above exercise you should have a few topics that you can choose from that you know you have an interest in and you know you already have knowledge in.
The third important step is to make sure that the topic you have chosen is going to be profitable. So you need to go online and find out whether there are lots of buyers and if there is a lot of competition. If there is a lot of competition then it strongly suggests that that particular niche will be profitable and that there is a high demand for information about it.
